A recent trend in advertising is to involve media companies at an earlier stage in the campaign design process.

Name: A recent trend in advertising is to involve media companies at an earlier stage in the campaign design process.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Media companies are being involved at an earlier stage in the campaign design process to ensure that the ads are optimized for the platforms and channels where they will be displayed. This trend is known as "media-first advertising."

A Recent Trend in Advertising Is to Involve Media Companies