Within the advertising agency, the voice of the consumer is represented by the:

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The account planner is responsible for understanding and representing the voice of the consumer within the agency. They conduct research, analyze data, and develop insights into consumer behavior to inform the agency's strategy and creative work. The account executive is responsible for managing the client relationship and overseeing the agency's work for that client. The creative team is responsible for developing the actual advertising concepts and materials. The media planner is responsible for determining the best channels and tactics to reach the target audience, but does not necessarily represent the voice of the consumer.

Within the Advertising Agency, the Voice of the Consumer Is