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An Advertisement by 1ˢᵗ Source Mortgage Provides Information About a Fall

Question 163

Multiple Choice

An advertisement by 1ˢᵗ Source Mortgage provides information about a fall special in which a consumer can obtain a free mortgage analysis by calling or e-mailing 1ˢᵗ Source Mortgage. The advertising goal of this advertisement is to:


A) encourage action
B) inform
C) persuade
D) support other marketing efforts

Correct Answer:

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