In terms of advertising allocation, a flighting schedule is best for products that have:

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Flighting schedule is best for products that have peak seasons at certain times in the year and are not purchased at all during other times of the year. This advertising strategy allows companies to focus their advertising efforts during the peak seasons, which typically result in higher levels of sales. During the off-seasons, the advertising efforts can be reduced or even paused, which helps to save advertising budgets.

In Terms of Advertising Allocation, a Flighting Schedule Is Best