In the creative brief, the message theme is the:

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The message theme in the creative brief refers to the benefit or promise that the advertiser wants to convey to the target audience. It is the main idea that the advertisement is intended to communicate to the audience. It is important to establish a clear message theme to ensure that the message is communicated effectively and accurately. A unique selling point, written or verbal components, and supporting information are all elements that are used to support the message theme but are not the message theme itself.

In the Creative Brief, the Message Theme Is The