In terms of the creative brief, an endorsement by 8 out of 10 doctors recommending a product is a form of:

Question

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The endorsement by 8 out of 10 doctors recommending a product is a form of support, as it provides evidence for the effectiveness or safety of the product. A disclaimer would be a statement that clarifies any potential risks or limitations of the product, a message theme would be the overarching idea or concept behind the advertising campaign, and a constraint would be a limitation or requirement imposed on the advertising campaign by external factors such as budget or legal regulations.

In Terms of the Creative Brief, an Endorsement by 8