Ads with concrete images tend to lead to more favorable attitudes than ads with no pictures or abstract pictures.

Name: Ads with concrete images tend to lead to more favorable attitudes than ads with no pictures or abstract pictures.
Brand: Quizplus
Rating: 4.9 (31 reviews)

Question

Quizplus · Accepted Answer

Research has shown that concrete images in advertisements have a greater impact on consumers and lead to more favorable attitudes towards the products advertised. This is because concrete images are more memorable and relatable compared to abstract or no pictures.

Ads with Concrete Images Tend to Lead to More Favorable