The particular type of appeal that should be used in an advertisement should be based on a review of the creative brief, the objective of the advertisement, and the means-end chain to be conveyed.
Correct Answer:
Verified
Q121: Which are the best outlets for rational
Q122: All of the following statements are true
Q123: Fear is an ineffective form of advertising
Q124: Most creatives view which advertising appeal as
Q125: The types of sexually-oriented ads that will
Q127: Emotional appeals:
A)have been used more frequently in
Q128: Scarcity appeals:
A)only work in children's advertising because
Q129: A description of how a search engine
Q130: Although sexually-oriented advertisements attract attention, _ is
Q131: Rational appeals:
A)match the traditional steps of the
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