Using a fear appeal in an advertisement increases both the viewer's interest in the ad and the persuasiveness of the ad.

Question

Quizplus · Accepted Answer

Fear appeals work by elicit anxiety and triggers people into taking actions that alleviate or avoid the anxiety. This heightened emotion makes the viewer more engaged with the advertisement and more likely to take the desired action, making the ad more persuasive.

Using a Fear Appeal in an Advertisement Increases Both the Viewer's