
Fear is an ineffective form of advertising appeal that has been largely abandoned.
Correct Answer:
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Q118: A nude male on a calendar for
Q119: Subliminal sexual messages are:
A)almost always ignored by
Q120: Using a popular song in an advertisement:
A)does
Q121: Which are the best outlets for rational
Q122: All of the following statements are true
Q124: Most creatives view which advertising appeal as
Q125: The types of sexually-oriented ads that will
Q126: The particular type of appeal that should
Q127: Emotional appeals:
A)have been used more frequently in
Q128: Scarcity appeals:
A)only work in children's advertising because
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