An advertisement featuring a fear appeal that suggests a person will feel good about losing weight is an example of highlighting extrinsic rewards.
Correct Answer:
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Q136: Rational appeals work best when:
A)there is low
Q137: Business-to-business ads have tended to use rational
Q138: Emotional appeals are based on each of
Q139: Byron has an interest in purchasing a
Q140: Emotional appeals are popular because:
A)they are better
Q142: To be successful, humor used in ads
Q143: Humor is a rarely-used form of advertising
Q144: Truly subliminal sexual messages are highly effective
Q145: Although using sex in advertising no longer
Q146: Humor has proven to be one of
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