Humor has proven to be one of the best appeals for cutting through advertising clutter.
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Q141: An advertisement featuring a fear appeal that
Q142: To be successful, humor used in ads
Q143: Humor is a rarely-used form of advertising
Q144: Truly subliminal sexual messages are highly effective
Q145: Although using sex in advertising no longer
Q147: While some evidence exists that humor may
Q148: Low levels of fear in an ad
Q149: When a viewer of an advertisement believes
Q150: In a fear appeal, vulnerability is the
Q151: A fear level that is too high
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