
To be successful, humor used in ads should be connected directly to the product's benefits.
Correct Answer:
Verified
Q137: Business-to-business ads have tended to use rational
Q138: Emotional appeals are based on each of
Q139: Byron has an interest in purchasing a
Q140: Emotional appeals are popular because:
A)they are better
Q141: An advertisement featuring a fear appeal that
Q143: Humor is a rarely-used form of advertising
Q144: Truly subliminal sexual messages are highly effective
Q145: Although using sex in advertising no longer
Q146: Humor has proven to be one of
Q147: While some evidence exists that humor may
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