Brand awareness, brand equity, and brand loyalty are easier to develop when consumers are already familiar with the music used in an advertisement than when a new song, music, or jingle is written.

Question

Quizplus · Accepted Answer

Consumers are more likely to associate positive emotions and memories with music they are already familiar with, leading to a stronger connection with the brand and an increased likelihood of brand loyalty. Using a new or unfamiliar song may not have the same effect, as it does not have the same established emotional connection.

Brand Awareness, Brand Equity, and Brand Loyalty Are Easier to Develop