Emotional appeals are not useful for business-to-business advertisements because they do not incorporate cognitive elements.

Question

Quizplus · Accepted Answer

Emotional appeals can be effective in some B2B advertisements if they are combined with cognitive elements such as data, research, and logic to persuade decision-makers. Business customers also have emotions and may respond to messages that appeal to their emotions such as fear or pride. However, emotional appeals alone are not enough and should be used in combination with cognitive elements to make a compelling case for the product or service being offered.

Emotional Appeals Are Not Useful for Business-To-Business Advertisements Because They