In a means-end chain for milk, the calcium content of milk leads to healthier bones, which leads to a display of wisdom and a comfortable life free of osteoporosis. The healthier bones component of the means-end chain is the:
A) product attribute.
B) consumer benefit.
C) leverage point.
D) personal value.

Question

Quizplus · Accepted Answer

Consumer benefit refers to the advantages that consumers can obtain from a product attribute. In this case, the calcium content of milk is the product attribute, while healthier bones is the consumer benefit. The display of wisdom and a comfortable life free of osteoporosis are personal values that the consumer may associate with the benefit of healthier bones. Therefore, B is the best choice as it accurately describes the consumer benefit in the means-end chain for milk.

In a Means-End Chain for Milk, the Calcium Content of Milk