Although almost any type of appeal can be used to create an advertisement, it is the key responsibility of the marketer to make sure, to whatever degree possible, that the appeal is the right choice for the:
A) advertising agency and creative that will be working on the ad.
B) product, media planner, and media buyer.
C) brand and the target audience.
D) account executive and creative.

Question

Quizplus · Accepted Answer

The appeal should match the brand and the target audience to ensure that the ad resonates with the intended consumers and accurately represents the brand. While input from the advertising agency, creative team, media planner, media buyer, and account executive can be valuable, ultimately the appeal should be chosen based on its fit with the brand and target audience.

Although Almost Any Type of Appeal Can Be Used to Create