Which level of fear is most likely to succeed in an advertisement?
A) a low, non-threatening level
B) a moderate level
C) high levels
D) it's not the level of fear that matters, it's the type

Question

Quizplus · Accepted Answer

A moderate level of fear is most likely to succeed in an advertisement because it is enough to grab the consumer's attention and motivate them to take action, while still being manageable and not overwhelming. Too low of a fear level may not capture the consumer's attention, while too high of a fear level may cause the consumer to shut down or disengage from the advertisement.

Which Level of Fear Is Most Likely to Succeed in an Advertisement