Emotional appeals:
A)have been used more frequently in business-to-business ads in the past decade.
B)are designed to evoke cognitive responses.
C)primarily describe product attributes.
D)are difficult to create on television.

Question

Quizplus · Accepted Answer

Emotional appeals have become increasingly common in B2B advertising, as companies try to connect with decision-makers on an emotional level. This can help build brand loyalty and establish a personal connection, which can be important in business relationships.

Emotional Appeals