The primary benefit of using a scarcity appeal is that it:
A) increases brand awareness
B) encourages consumer action
C) is an excellent method of conveying product information
D) is an excellent method of gaining attention

Question

Quizplus · Accepted Answer

Scarcity appeals create a sense of urgency in the minds of consumers, making them more likely to take immediate action to avoid missing out on a limited-time offer or opportunity.

The Primary Benefit of Using a Scarcity Appeal Is That