The three categories of message strategies are cognitive strategies, affective strategies, and brand strategies.

Question

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The three categories of message strategies are cognitive strategies, affective strategies, and conative strategies. Cognitive strategies are designed to influence the knowledge or beliefs of consumers, affective strategies aim to influence feelings or emotions, and conative strategies are designed to lead directly to some type of consumer response or action. Brand strategies are not categorized as a separate message strategy in this context.

The Three Categories of Message Strategies Are Cognitive Strategies, Affective