A hyperbole form of cognitive message strategy is a claim that can be tested based on some attribute or benefit.

Question

Quizplus · Accepted Answer

A hyperbole is an exaggerated statement or claim that cannot be tested based on any attribute or benefit. It is used to create impact or emphasis in the message. A cognitive message strategy, on the other hand, focuses on presenting factual information about the product or service that can be tested and verified.

A Hyperbole Form of Cognitive Message Strategy Is a Claim