Negative comparison ads may transfer negative feelings toward the sponsor's product.

Name: Negative comparison ads may transfer negative feelings toward the sponsor's product.
Brand: Quizplus
Rating: 4.9 (34 reviews)

Question

Quizplus · Accepted Answer

Negative comparison ads often highlight the flaws of competing products, which can lead to viewers associating negative feelings with those products. This can result in viewers being less likely to purchase the sponsoring company's product if it is presented in a negative light.

Negative Comparison Ads May Transfer Negative Feelings Toward the Sponsor's