An outline of the key ideas in an advertisement is the:
A) message theme.
B) message strategy.
C) cognitive message.
D) generic message.
Correct Answer:
Verified
Q11: A hyperbole cognitive message strategy is a(n):
A)claim
Q12: The primary tactic or approach used to
Q13: According to a survey by Adweek Media
Q14: A unique selling proposition cognitive message strategy
Q15: "We are Chicago's friendliest car dealer!" is
Q17: Which message strategy is linked with reasoning
Q18: Nintendo holds 47 percent of the market
Q19: Which type of cognitive message strategy works
Q20: Consumers often think comparative ads:
A)are less believable.
B)are
Q21: Which message strategy is used to support
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