The primary tactic or approach used to deliver a message theme is a:
A)message identification.
B)message strategy.
C)cognitive message.
D)generic message.

Question

Quizplus · Accepted Answer

The primary tactic or approach used to deliver a message theme is a message strategy. A message strategy is the plan for delivering a message theme to a target audience, including the tone, language, and media channels used to communicate the message. Therefore, option B is the best choice. Message identification, cognitive message, and generic message are not tactics or approaches used to deliver a message theme.

The Primary Tactic or Approach Used to Deliver a Message