A cognitive message strategy:
A) invokes feelings or emotions and matches these with the good, service, or company being advertised.
B) is the presentation of rational arguments or pieces of information to consumers.
C) is designed to lead more directly to some type of consumer behavior.
D) is the manner in which an ad appeal is presented.

Question

Quizplus · Accepted Answer

A cognitive message strategy focuses on presenting rational arguments or pieces of information to persuade consumers. This can include presenting features or benefits of a product, providing statistics or data, or using testimonials. The goal is to appeal to the consumer's logic and reason, rather than emotions.

A Cognitive Message Strategy