The generic cognitive message strategy is a(n):
A)claim of superiority based on a product's specific attribute or benefit, which cannot be made by a competitor.
B)direct promotion of product attributes or benefits without any claim of superiority.
C)explicit, testable claim of uniqueness or superiority that can be supported or substantiated in some manner.
D)untestable claim based upon some attribute or benefit.

Question

Quizplus · Accepted Answer

The generic cognitive message strategy is a direct promotion of product attributes or benefits without any claim of superiority. It focuses on informing the audience about the product's features and benefits without targeting a particular brand or making any comparative claims.

The Generic Cognitive Message Strategy Is A(n)