The goal of a generic message strategy is to:
A)increase brand loyalty.
B)persuade viewers of the brand's superiority.
C)make the brand synonymous with the product category.
D)preempt the competition from using a particular claim or benefit.

Question

Quizplus · Accepted Answer

The goal of a generic message strategy is typically to make the brand synonymous with the product category. This means that when consumers think of a certain product category, they immediately associate it with the brand being advertised. This can help to increase brand awareness and create stronger associations between the brand and the product in the minds of consumers. While options A, B, and D may also be goals of advertising campaigns, they are more specific and targeted than a generic message strategy.

The Goal of a Generic Message Strategy Is To