A hyperbole cognitive message strategy is a(n):
A)claim of superiority based on a product's specific attribute or benefit, which cannot be made by a competitor.
B)direct promotion of product attributes or benefits without any claim of superiority.
C)explicit, testable claim of uniqueness or superiority that can be supported or substantiated in some manner.
D)untestable claim based upon some attribute or benefit.

Question

Quizplus · Accepted Answer

A hyperbole cognitive message strategy involves using exaggerated or untestable claims about a product's attributes or benefits. This is different from explicit or testable claims of uniqueness or superiority, which would be categorized as a straightforward cognitive message strategy (option C). Option A refers to a comparative message strategy, while option B is a descriptive message strategy.

A Hyperbole Cognitive Message Strategy Is A(n)