Consumers often think comparative ads:
A)are less believable.
B)are more believable.
C)contain accurate information.
D)develop more favorable attitudes toward the brand.

Question

Quizplus · Accepted Answer

Comparative ads are often seen as less believable because they are perceived as biased and lacking objectivity. Consumers might also question the accuracy of the claims made in the ads, and their real intent. As a result, comparative ads are often met with skepticism, which undermines their persuasive appeal.

Consumers Often Think Comparative Ads