Showing greasy potato chips versus Pringles is an example of a:
A) preemptive claim of superiority.
B) generic demonstration of product quality.
C) negative comparison ad.
D) positive comparison ad.
Correct Answer:
Verified
Q21: Which message strategy is used to support
Q22: An advertisement by Philadelphia Cream Cheese encourages
Q23: A print advertisement for Bijan uses the
Q24: Using music to build emotions surrounding a
Q25: An affective message strategy that connects a
Q27: For products with no real tangible differences
Q28: Which message strategy is most closely linked
Q29: A negative comparison ad that causes people
Q30: An affective message strategy:
A)invokes feelings or emotions
Q31: Which message strategy is designed to trigger
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