An affective message strategy:
A)invokes feelings or emotions and matches these with the good, service, or company being advertised.
B)is the presentation of rational arguments or pieces of information to consumers.
C)is designed to lead more directly to some type of consumer behavior.
D)is the manner in which an ad appeal is presented.

Question

Quizplus · Accepted Answer

An affective message strategy is designed to invoke feelings or emotions and match them with the good, service, or company being advertised. This approach aims to create an emotional connection with consumers, which can be more effective in influencing their behaviors and attitudes than rational arguments or information-based appeals.

An Affective Message Strategy