The testimonial executional framework is effective, especially with services, because it simulates:
A) a fantasy
B) negative likeability
C) a word-of-mouth recommendation
D) visual esperanto

Question

Quizplus · Accepted Answer

The testimonial executional framework is effective with services because it simulates a word-of-mouth recommendation. Testimonials are essentially personal recommendations of a service, product or person and are considered more credible and trustworthy than traditional advertising. This framework uses actual statements from satisfied customers to help others know what to expect from the service or company being advertised.

The Testimonial Executional Framework Is Effective, Especially with Services, Because