Ads using an informative executional framework are best suited for:
A)conative message strategies.
B)high involvement purchase decisions.
C)slice-of-life executions.
D)brand image message strategies.

Question

Quizplus · Accepted Answer

Ads using an informative executional framework are focused on providing information about the product or service being advertised, which is best suited for high involvement purchase decisions where consumers need more information to make informed choices.

Ads Using an Informative Executional Framework Are Best Suited For