Identification is the ability of the audience to identify with the spokesperson in an ad and is derived from:
A)expertise.
B)attractiveness.
C)likeability.
D)similarity.

Question

Quizplus · Accepted Answer

Identification is derived from similarity, meaning that the audience perceives the spokesperson as similar to themselves in terms of character, preferences, values, appearance, or behavior. This similarity can enhance their trust, liking, and persuasiveness towards the ad and the brand. The other options (expertise, attractiveness, and likeability) may also influence the audience's perception of the spokesperson, but they do not necessarily lead to identification, as they do not convey a sense of shared identity or similarity.

Identification Is the Ability of the Audience to Identify with the Spokesperson