Britney really liked the advertisement by Saturn that featured an elementary school teacher, primarily because Britney is also an elementary school teacher. This identification with the spokesperson by Britney is an example of the concept of:
A)attractiveness.
B)similarity.
C)likeability.
D)trustworthiness.

Question

Quizplus · Accepted Answer

Britney's identification with the spokesperson is due to the similarity between them, both being elementary school teachers. Therefore, the concept being exemplified is similarity.

Britney Really Liked the Advertisement by Saturn That Featured an Elementary