Giving to a charity because the spokesperson in the ad is a Republican, and the viewer is also a Republican, is based on:
A)likeability.
B)identification.
C)consistency.
D)empathy.

Question

Quizplus · Accepted Answer

This is an example of identification, where the viewer sees similarities between themselves and the spokesperson and is therefore more likely to support the charity based on that connection. Likeability refers to being drawn to someone based on personal qualities, consistency refers to staying true to one's beliefs and values, and empathy refers to feeling compassion and understanding for another person's experiences.

Giving to a Charity Because the Spokesperson in the Ad