Frequency is the average number of times an individual, household, or business in a target market is exposed to a message during a given time period.

Name: Frequency is the average number of times an individual, household, or business in a target market is exposed to a message during a given time period.
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Question

Quizplus · Accepted Answer

This statement accurately defines frequency as the average number of times a message is seen by the intended audience within a certain time frame.

Frequency Is the Average Number of Times an Individual, Household