In business-to-business advertising, as more dollars are shifted to non-business type of media, the amount being spent on:

Question

Quizplus · Accepted Answer

As more B2B advertising dollars are allocated to non-business media, the spending on traditional consumer media such as television, newspapers, and consumer magazines has steadily increased. This is partly due to the fact that decision-makers in B2B companies are also consumers themselves and can be reached through these channels.

In Business-To-Business Advertising, as More Dollars Are Shifted to Non-Business