According to Shama Kabani of Marketing Zen, the biggest misconception about social media is that it:

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Social media is not a magic bullet that can solve all marketing problems. It requires strategic planning, consistent efforts, and analytics to see results. Many businesses assume that being present on social media automatically leads to success, but in reality, a strong social media presence is just one aspect of a comprehensive marketing plan.

According to Shama Kabani of Marketing Zen, the Biggest Misconception