Companies use interactive marketing to accomplish all of the following objectives, except:

Question

Quizplus · Accepted Answer

Interactive marketing can be used to generate leads by providing an opportunity for potential customers to express interest and provide contact information. It can also be used to collect personal data, such as preferences and purchasing behavior, to inform future marketing efforts. Interactive marketing may also involve awarding prizes to increase engagement and drive action. However, estimating target market size is not typically an objective of interactive marketing.

Companies Use Interactive Marketing to Accomplish All of the Following