A brand or product recommendation from one person to another carries a higher level of credibility than does an advertisement or a paid spokesperson.

Question

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This is because people trust the opinion and experience of someone they know or respect more than an ad or paid spokesperson who may have a vested interest in promoting the product. Word-of-mouth recommendations also tend to have a more personal touch and can offer specific details about the product's benefits or drawbacks.

A Brand or Product Recommendation from One Person to Another