Brand ambassadors or customer evangelists are typically individuals who were loyal to competitor's brand, but have switched to the sponsor's brand because of the incentives offered.

Question

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Brand ambassadors or customer evangelists are individuals who are already loyal to the sponsor's brand and promote it to others through word-of-mouth marketing. They are not incentivized to switch from a competitor's brand to the sponsor's brand.

Brand Ambassadors or Customer Evangelists Are Typically Individuals Who Were