Some marketers see stealth marketing as a shrewd way to introduce products to people, while others believe it is unethical because the brand sponsor does not reveal his/her identity.
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Q35: For buzz marketing to be successful, the
Q39: Experiential marketing typically involves direct marketing through
Q41: Advertising in online video games offer advertisers
Q64: Guerilla marketing strives to have consumers react
Q65: During the infection stage of buzz marketing,
Q70: During the inoculation stage of buzz marketing,
Q71: A special form of guerilla marketing is
Q73: Buzz marketing works because people trust someone
Q76: Guerilla marketing involves using traditional marketing tools
Q86: Experiential marketing combines direct marketing, buzz marketing,
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