The use of branded entertainment increased sharply with the rise of reality television shows.

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Branded entertainment, which involves integrating a brand or product into a TV show or other form of entertainment, became more popular with the rise of reality TV. Brands realized that they could reach a large, engaged audience by incorporating their products into shows that viewers were already invested in. This trend continues to this day, with many brands partnering with TV shows, movies, and even video games to promote their products.

The Use of Branded Entertainment Increased Sharply with the Rise