One reason brand communities form is that the owners of the brand all tend to have common characteristics and common lifestyles.
Correct Answer:
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Q13: Buzz marketing is attractive to marketers because:
A)it
Q17: All of the following statements are true,
Q20: Word-of-mouth marketing is also known as:
A)guerilla marketing.
B)lifestyle
Q86: Forms of alternative marketing include the following,
Q94: Forms of alternative media programs include the
Q96: Through interactive marketing techniques, a company can
Q182: Although it is virtually impossible for companies
Q183: A company can enhance the development of
Q189: Branded entertainment is the ultimate demonstration of
Q190: Two reasons brand communities form are for
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