Companies normally select brand ambassadors for the buzz marketing programs based on:

Question

Quizplus · Accepted Answer

Devotion to the brand and the size of their social circles, families, reference groups, and work associates are key factors in selecting brand ambassadors for buzz marketing programs. People who are passionate about the brand and have a wide network of connections can effectively spread positive word-of-mouth and create a buzz around the brand. Age, income, gender, level of acceptance, and knowledge/experience with the brand may also be considered, but they are not as crucial as devotion and social influence.

Companies Normally Select Brand Ambassadors for the Buzz Marketing Programs