Preconditions of buzz marketing include the following, except:

Question

Quizplus · Accepted Answer

The statement "the brand must be well known and accepted by the majority of consumers" is not a precondition of buzz marketing. In fact, buzz marketing is often used to increase awareness and acceptance of a brand among consumers. The other three choices are preconditions for buzz marketing, as they all involve the product or brand having some sort of advantage over competitors in the market.

Preconditions of Buzz Marketing Include the Following, Except