Experiential marketing typically involves:

Question

Quizplus · Accepted Answer

Experiential marketing involves direct marketing through interactive means, such as special events and free samples. It allows consumers to engage with a product or brand in a memorable way, creating a personal connection and driving loyalty. Guerrilla and buzz marketing may be part of an experiential marketing campaign, but by themselves do not encompass the full scope of experiential marketing. Generating buzz about a unique marketing event is more of a PR tactic than experiential marketing.

Experiential Marketing Typically Involves