Advergames are:
A) very popular and are often played more than 500,000 times per day
B) the most popular if they are placed on the brand's website
C) played more if they are at a neutral site, such as Kewlbox.com
D) gaining in popularity with companies because the cost to advertise a brand on the game is free
Correct Answer:
Verified
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Q143: POP stands for:
A)print-offer proposal.
B)publicity over protocol.
C)point-of-purchase.
D)place of
Q146: Retailers want point-of-purchase displays that will:
A)boost sales
Q150: The newest and most expensive in-store marketing
Q152: Digital media within a retail store offers
Q153: Funds devoted to in-store marketing is:
A)a very
Q163: To be effective, point-of-purchase displays must:
A) clearly
Q165: In most cases, a point-of-purchase display has
Q169: The primary disadvantage of video game advertising
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